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Why are you choosing to sell online and not in stores like everyone else?

Our biggest reason — we want a relationship with our customer. If we went through traditional distribution, we’d no longer know who is telling our story and how we’re being served. We’d never get to meet the person drinking us. That just feels wrong.

By selling directly to the drinker, we get to build real relationships with our community and get direct feedback that we can use to build better products. It’s a win for all of us.

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